Teen fashion brand Cecil McBee launches line of educational books and gets kawaii studying



In the west there is a wide range of stores selling affordable and cute fashion marketed to teens, such as H&M, TopShop, Zara, and Forever 21. But in Japan, one of the most popular places to buy cute clothes is the chain of stores with interesting name Cecil McBee. With a name apparently stolen for some strange reason from Tulsa-born jazz musician Cecil McBee (he even tried to sue, but to no avail), the chain has stores across Japan, with a main store located in the center. trendy mall 109 in Shibuya.

Now, however, the chain is go out of fashion to release a range of educational books intended for college girls with adorably kawaii covers and illustrations. After all, you always want to look cute while you study, don’t you?

The Cecil McBee Study Collection consists of three books that aim to make studying cuter. They feature reversible jackets, sticker sheets, and sticky notes, and (apparently) follow the three-year junior high school curriculum in Japan. Challenging topics are made easier to digest with the inclusion of SMS conversation screenshots, “girl conversations” and related illustrations.

Reversible blankets

One of the topics covered is English, and we’re happy to say that everything looks to be in good shape here. Indeed, all the girly basics are discussed, including “Let’s go shopping!” “Do you have a smartphone?” and “Please look at me!” “

Suddenly, snakes.

▼ Music and fashion, so basically the basics.

▼ There is also social studies, with information on traditional clothing around the world …

▼ More information on growing flowers!

The books went on sale August 15 and sold for 1,800 yen (US $ 15) each. We don’t claim to be experts on the Japanese school system, so we’re not 100% sure if the books are in fact legitimate study aids that Cecil McBee has been tasked with giving a nice makeover, or just a fun product designed for Cecil McBee fans who want something cute to carry in their satchel. The series is published, however, by the medical journal and educational material publisher Gakken, so we assume everything is academically flawless. In addition, they are really VERY cute!

Making everyday things adorably adorable is definitely a Japanese art. We probably would have been more inclined to study long ago if we had had fun learning material like this. What do you think of these study guides?

Source and images: PR Times

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