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Nahdet Misr Publishing House will launch intelligent application based on artificial intelligence (AI) for educational series “Al Adwaa “, 53 years after its first launch in paper form.
The book’s move to a digital platform is to keep pace with Egypt’s recent emphasis on digital transformation and the integration of a digitized approach to educational technology.
The development was no coincidence, according to the president of the publishing house, Dalia Ibrahim, who noted that over the past 20 years, the foundation has strived to keep up with the latest technological developments. It started with the CD launch for the book in 1998, which was followed by a website, with the AI-based app being the book’s latest incarnation.
Ibrahim added that in the past academic year, the website has seen a 79% increase in traffic due to the novel coronavirus (COVID-19) pandemic and addiction to distance education methods.
Ibrahim spoke to Daily News Egypt and reflected on the nature of digital transformation in education and what it has meant for the business.
What opportunities does digital transformation in education present to businesses?
Distance education through various technological means and digital transformation in education is not an option, but rather a reality that the world is currently experiencing. This is the direction in which Egypt is heading, especially after the circumstances of the novel coronavirus (COVID-19) pandemic.
As for the next academic year, I see that the Ministry of Education is doing everything it can to find appropriate solutions to ensure the safety and security of students. This is all the more important given that the pre-university education system has nearly 22 million students in different years of education. For this, all possibilities are presented in the form of studies for the new academic year, so that the ministry will rely on modern technology in the learning process.
In general, e-learning is essential because it offers the student several advantages, the most important of which are:
– A variety of learning resources to provide students with a high quality education suitable for different learning styles and abilities.
– Varied content that corresponds to the different abilities and skills of each student.
– AI technology that enables and supports the concept of “personal experience in learning”.
– Learning should not be limited to school and inculcate the concept of lifelong development.
It also means using motivation in the teaching process and then creating a pleasant educational experience for the student, through which he can interact more with the teaching material. At the same time, this improved teaching method will provide modern means of communication for the student with his friends and teachers.
Will Al Adwaa stop printing hard copies as he moves towards digital transformation?
Digital development in Al Adwaa will not affect the printed product, as there are multiple learning methods that benefit different types of students, with different ways of learning from student to student. These include learning by watching, listening, touching and writing.
For more than 20 years, the Foundation has endeavored to support technological development, starting with the launch of CDs in 1998, through the launch of a website, and recently the launch of an application based on artificial intelligence technology.
We believe that blended learning and the combination of a paper book and educational technology provide the student with an integrated learning experience. Also, the idea that prevails today in the world is the multiplicity of sources and methods of learning, which we provide through the integrated services of series of lights. It also prompted us to introduce the smart code feature for the first time in Egypt, which links the printed book to the app.
Has Nahdet Misr reduced the printed copies of Al Adwaa through digital solutions, especially with the high printing costs?
No, we haven’t reduced the number because we believe in the importance of co-education. The student needs different teaching resources to live an integrated teaching experience.
Will the Al Adwaa app replace books?
No, the app will not replace the book, but it does work to present a new model that links print books and digital content to achieve an integrated educational experience for the first time in Egypt.
Al Adwaa provides a printed book and an application, in addition to the educational site, to allow students to benefit from various features that help them in their learning journey. It also helps the teacher and parent to monitor their children’s performance and intervene to raise their level.
Has the pandemic contributed to the growth in demand for digital services?
Of course, this year the world has witnessed a strong demand for digital education, which Al Adwaa has also witnessed. The number of users of the book’s website increased during this period by 79% compared to the same period last year, especially since we produced a large number of videos during this period to explain the lessons and support the high school students. We also produced final review videos to help students in this difficult time, who got good numbers of views and entries on the Al Adwaa educational website.
Do students prefer to use digital services? If so, did this affect the sales of the publication?
Yes, there are a large number of students who prefer to use digital services, but our sales have not been affected as we offer educational solutions that complement each other. In addition, our solutions are not only aimed at the student, but also at parents and teachers. Both print and digital content have been developed to serve different styles of learning and understanding for each student.
What role does AI play in the new app?
The application mainly depends on the use of AI technology, which supports the concept of ‘personal experience in education’, and which is the most important global concept currently in the field of education. It mainly depends on the idea of the capacities of the different pupils and the different ways of understanding and apprehending the teaching material. Therefore, AI is used to create an individual experience for each student and then get the most out of it.
The app contains a number of features that depend on AI, including the ‘smart study plan’ feature which helps the student to organize their studies to achieve better results with less effort. It also provides reports on its pass rate to ensure that their performance is in line with the departmental program schedule.
The app also offers over 11,000 instructional videos that help the student understand the instructional material. The app also provides additional teaching material related to the student’s lessons from many international sources, and names them as ancillary material, saving the student time in research and research effort. ” obtain the teaching material. This is in addition to the question bank functionality, which includes nearly 500,000 questions, and many interactive exams and assessment methods. These easily identify the weaknesses of each student, to help them work on strengthening the areas they need, and based on the analysis of information and student level, the app creates reviews for each student separately.
This is in addition to the presence of a number of smart programs that analyze the level of the student and name what are the needs in terms of explanations, revisions and exams commensurate with his level.
The app also offers the smart assistant function, which tracks the student’s performance and sends them continuous alerts. It also directs him to the areas where he needs to raise his level.
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